How LeadSpout Works

LeadSpout is the quickest, most effective and least expensive way to get new customers.

Everyday more and more consumers are using the internet to find local businesses. Whether you own one store or multiple franchises, the cost of generating leads though traditional media such as newspaper ads, television, Yellow Pages or radio can be cost prohibitive to tight marketing budgets. LeadSpout’s goal is to help clients develop a strong web presence that is generating new customers in a cost-effective manner.  Our three-tiered approach achieves this by:

• Driving traffic in the form of motivated local prospects to your website
• Converting these local prospects into leads and then sales
• Track results, make additional changes to improve performance and increase your return-on-investment.

Driving Traffic:
Our Search Engine Marketing Strategy uses a two-pronged approach – Search Engine Optimization and Pay Per Click Advertising.

Search Engine Optimization:
You may have heard a lot about Search Engine Optimization or SEO.  SEO means enhancing the quality and volume of traffic to your business by increasing your visibility in search engine (Google, Yahoo, MSN) result pages. When prospects type in search queries, the words typed into the search box, search engines run those through their algorithms, place them in order, and return them to the user. We optimize the wording on your leads site so your business ranks high in “natural” or “organic” search engine results.

Pay Per Click (PPC) Advertising:
The key to a good Search Engine Marketing strategy is a good PPC campaign. We do all the hard work of online advertising for you – we figure out the keywords, write website copy that generates clicks and optimize your leads site so traffic ends up on your landing pages and convert to new customers. Your ads will be on all the top search engines – Google, MSN, Yahoo – so wherever your customers are searching for your business, you will be there.

Converting Traffic:
The goal of your landing pages, the pages that appear when a potential customer clicks on an advertisement or a search-engine result link, is to convert, convert, convert!  Page design and copy will encourage potential customers to initate a “call-to-action” such as picking up the phone and calling you or to fill-out a sign-up page to be contacted by you.

Best of all, We do all this on OUR budget – you only pay for the qualified leads.